This one seems pretty obvious, doesn't it? I mean, "Always do your best" has been told to us from time immemorial, or for me since Father Dowdell would take me aside, my lungs filled with pain, defeated that I couldn't keep up in cross country, and he would say "my friend, my friend, as long as you ...

An associate of mine recently wrote that the concept of one's PURPOSE is ephemeral and elusive. I get that. Finding one's PURPOSE is quite a profound and lofty ideal. Unless we are the Dali Lama (Rule Tibet, but in exile to be an inspiration of Buddist life), Tom Brady (Find the open man, or drive e...